maddy alternatives
Providers that compete with maddy on at least one of: Self-hosted
Composable all-in-one mail server.
Switching as growth and lifecycle teams
Growth work lives or dies on targeting and measurement. What matters is whether behavioral triggers can be built without engineering time, whether the event stream supports attribution past the open, and whether deliverability holds when broadcast volume shares a reputation with product email.
maddy does not cover scheduling, event stream, and the suppressions API. Novu, Listmonk, and Plunk close that gap. The order below weighs this audience's priorities first, so it differs from a general popularity ranking.
ranked for growth and lifecycle teams
- 01
Novu
Notifications Self-hostedOpen-source notification infrastructure.
Adds scheduling, event stream, and the suppressions API over maddy, with nothing given up on these priorities.
30,000 events/mo on cloud, free self-hosted · $250/mo (Business cloud) - 02
Listmonk
Newsletter Self-hostedSelf-hosted newsletter and mailing list manager.
Adds scheduling, event stream, and the suppressions API, gives up multi-tenant support.
Free, self-hosted · Self-hosted only - 03
Plunk
Self-hosted MarketingOpen-source unified email platform.
Adds scheduling, event stream, and the suppressions API, gives up multi-tenant support.
3,000/mo on hosted free plan · $19/mo or self-host - 04
mailcow
Self-hostedDockerized groupware and email server suite.
Adds event stream and the suppressions API over maddy, with nothing given up on these priorities.
Free self-hosted, GPL-3.0 · Free self-hosted - 05
Postal
Self-hosted TransactionalOpen-source mail delivery platform.
Adds event stream and the suppressions API over maddy, with nothing given up on these priorities.
Free, self-hosted · Self-hosted only - 06
Cuttlefish
Self-hosted TransactionalOpen-source transactional email server with a web UI.
Adds event stream and the suppressions API over maddy, with nothing given up on these priorities.
Free self-hosted, open source · Free self-hosted - 07
Ghost
Newsletter Self-hostedOpen-source publishing with built-in memberships and email.
Adds scheduling and the suppressions API, gives up multi-tenant support.
Self-hosted is free (your infra cost) · Ghost Pro from $9/mo
maddy and its alternatives, side by side
Columns are the priorities growth and lifecycle teams weigh, in order. maddy is the first row so the trade in each direction is readable at a glance.
| Provider | Scheduling | Event stream | Operating since | Suppressions API | Best published rate per 1,000 | Multi-tenant |
|---|---|---|---|---|---|---|
| maddy | No | No | Not published | No | Tiers not published in comparable form | Yes |
| Novu | Yes | Yes | 2021 | Yes | Tiers not published in comparable form | Yes |
| Listmonk | Yes | Yes | Not published | Yes | Tiers not published in comparable form | No |
| Plunk | Yes | Yes | Not published | Yes | Tiers not published in comparable form | No |
| mailcow | No | Yes | Not published | Yes | Tiers not published in comparable form | Yes |
| Postal | No | Yes | Not published | Yes | Tiers not published in comparable form | Yes |
| Cuttlefish | No | Yes | Not published | Yes | Tiers not published in comparable form | Yes |
| Ghost | Yes | No | 2013 | Yes | Tiers not published in comparable form | No |
Novu, mailcow, and Postal add capability without giving anything up on these priorities. The rest trade one thing for another.