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Notifications Self-hosted founded 2021

Novu

Open-source notification infrastructure.

overview

Novu is the leading open-source notification platform. Self-host or use the cloud. Workflow editor, multi-channel routing, in-app feed component, BYO providers.

for growth and lifecycle teams

Growth work lives or dies on targeting and measurement. What matters is whether behavioral triggers can be built without engineering time, whether the event stream supports attribution past the open, and whether deliverability holds when broadcast volume shares a reputation with product email.

Against behavior-triggered journeys, broadcasts, and winback campaigns measured on revenue, Novu covers scheduling, event stream, the suppressions API, and multi-tenant support, and does not cover operating track record. Whether that gap matters depends on how central those are to the build.

  • Scheduling: Yes
  • Event stream: Yes
  • Deliverability: BYO provider.
  • Operating since: 2021
  • Suppressions API: Yes
  • Best published rate per 1,000: Tiers not published in comparable form
  • Multi-tenant: Yes
  • Free tier: 30,000 events/mo on cloud, free self-hosted
  • Starts at: $250/mo (Business cloud)
deliverability

BYO provider.

best for

Teams that want self-hostable notification infrastructure.

pros
  • Open source, MIT-licensed
  • Self-hostable
  • Active community
cons
  • Self-hosting takes effort
  • Cloud pricing competitive only above 1M events/mo

Features at a glance

API Yes
SMTP No
SDKs node, python, go, php, java, dotnet
Webhooks Yes
Templates rich
React Email Yes
Batch send Yes
Scheduled send Yes
Suppressions Yes
Multi-tenant Yes
Inbound parsing No
Event stream Yes
Idempotency keys Yes
Dedicated IP No

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