Userlist

Userlist is purpose-built for SaaS email marketing, lifecycle automation, transactional email, in-app messages, company accounts, and account-level segmentation. Its pricing page uses a dynamic slider, so this profile captures the published structure rather than inventing a fixed entry price.

Growth work lives or dies on targeting and measurement. What matters is whether behavioral triggers can be built without engineering time, whether the event stream supports attribution past the open, and whether deliverability holds when broadcast volume shares a reputation with product email.

Against behavior-triggered journeys, broadcasts, and winback campaigns measured on revenue, Userlist covers scheduling, event stream, and the suppressions API, and does not cover operating track record and multi-tenant support. Whether that gap matters depends on how central those are to the build.

• Scheduling: Yes
• Event stream: Yes
• Deliverability: Lifecycle platform, not a standalone sender reputation product. Best suited to opt-in SaaS product and lifecycle mail with clear user and company data.
• Operating since: 2017
• Suppressions API: Yes
• Best published rate per 1,000: Tiers not published in comparable form
• Multi-tenant: No
• Free tier: 14-day free trial, card required
• Starts at: Dynamic slider pricing; Basic includes 10,000 users and $10/mo per additional 1,000 users

Lifecycle platform, not a standalone sender reputation product. Best suited to opt-in SaaS product and lifecycle mail with clear user and company data.

SaaS teams that need lifecycle email tied to users, accounts, and product behavior.

Ecommerce, creator newsletters, and teams that only need bulk broadcasts.