Sender

Sender is a straightforward email and SMS marketing platform with newsletters, automation, forms, landing pages, templates, segmentation, and transactional emails included in the free plan. It is strongest for budget-conscious teams that need simple marketing automation without an expensive suite.

Growth work lives or dies on targeting and measurement. What matters is whether behavioral triggers can be built without engineering time, whether the event stream supports attribution past the open, and whether deliverability holds when broadcast volume shares a reputation with product email.

Against behavior-triggered journeys, broadcasts, and winback campaigns measured on revenue, Sender covers scheduling, event stream, and the suppressions API, and does not cover operating track record and multi-tenant support. Whether that gap matters depends on how central those are to the build.

• Scheduling: Yes
• Event stream: Yes
• Deliverability: Marketing sender with shared IPs on lower plans and dedicated IP availability on Professional accounts by request.
• Operating since: 2012
• Suppressions API: Yes
• Best published rate per 1,000: Tiers not published in comparable form
• Multi-tenant: No
• Free tier: Free forever for 2,500 subscribers and 15,000 emails/mo
• Starts at: Paid plans start at the 1,000-subscriber tier; exact price is shown in the account slider

Marketing sender with shared IPs on lower plans and dedicated IP availability on Professional accounts by request.

Budget-conscious startups that need newsletters, basic automation, forms, and transactional email on a generous free plan.

Teams with complex product-event workflows or account-level SaaS lifecycle needs.