Loops

Loops is purpose-built for SaaS lifecycle email. The visual editor produces clean, brand-consistent emails without HTML wrangling. Audiences, events, and properties are first-class. Both transactional and marketing flows live in one product, which removes the usual two-tool stitching. The API and SDKs are straightforward, and the team has been responsive to developer feedback.

Growth work lives or dies on targeting and measurement. What matters is whether behavioral triggers can be built without engineering time, whether the event stream supports attribution past the open, and whether deliverability holds when broadcast volume shares a reputation with product email.

Against behavior-triggered journeys, broadcasts, and winback campaigns measured on revenue, Loops covers scheduling, event stream, and the suppressions API, and does not cover operating track record and multi-tenant support. Whether that gap matters depends on how central those are to the build.

• Scheduling: Yes
• Event stream: Yes
• Deliverability: Strong and improving; engagement-driven sender reputation typical of marketing platforms with real human-curated content.
• Operating since: 2022
• Suppressions API: Yes
• Best published rate per 1,000: Tiers not published in comparable form
• Multi-tenant: No
• Free tier: 1,000 contacts and 4,000 sends/mo on the Free plan
• Starts at: $49/mo for 5,000 contacts

Strong and improving; engagement-driven sender reputation typical of marketing platforms with real human-curated content.

SaaS startups and indie product teams that want a single tool for transactional plus marketing.

Pure high-volume transactional, agencies needing per-client sub-accounts.