Idempotency keys
A header that prevents duplicate sends on retry.
An idempotency key is a unique value the client sends in a header. The server caches the response and returns the same response for any request with the same key, even if the network retries. Critical for transactional sends where a duplicate password reset email is at minimum confusing and at worst a security issue.
reading this as growth and lifecycle teams
Growth work lives or dies on targeting and measurement. What matters is whether behavioral triggers can be built without engineering time, whether the event stream supports attribution past the open, and whether deliverability holds when broadcast volume shares a reputation with product email.
Applied to idempotency keys, that means weighing scheduling, event stream, deliverability, and operating track record ahead of the rest, against behavior-triggered journeys, broadcasts, and winback campaigns measured on revenue.