Dedicated IP
A sending IP reserved for one customer.
A dedicated IP isolates a senders reputation from the shared pool. Useful at high volume (1M+/mo) or for regulated industries that need predictable reputation. Below that volume, a dedicated IP can hurt deliverability because mailbox providers cannot build a reputation profile.
reading this as growth and lifecycle teams
Growth work lives or dies on targeting and measurement. What matters is whether behavioral triggers can be built without engineering time, whether the event stream supports attribution past the open, and whether deliverability holds when broadcast volume shares a reputation with product email.
Applied to dedicated ip, that means weighing scheduling, event stream, deliverability, and operating track record ahead of the rest, against behavior-triggered journeys, broadcasts, and winback campaigns measured on revenue.