BIMI
A standard for showing your logo next to authenticated mail.
Brand Indicators for Message Identification lets verified senders display a logo in supported inboxes. Requires DMARC at quarantine or reject and a Verified Mark Certificate for full Gmail support.
reading this as growth and lifecycle teams
Growth work lives or dies on targeting and measurement. What matters is whether behavioral triggers can be built without engineering time, whether the event stream supports attribution past the open, and whether deliverability holds when broadcast volume shares a reputation with product email.
Applied to bimi, that means weighing scheduling, event stream, deliverability, and operating track record ahead of the rest, against behavior-triggered journeys, broadcasts, and winback campaigns measured on revenue.