Drip vs Klaviyo
Ecommerce automation for growing stores versus the dominant ecommerce data platform.
What matters for growth and lifecycle teams
Growth work lives or dies on targeting and measurement. What matters is whether behavioral triggers can be built without engineering time, whether the event stream supports attribution past the open, and whether deliverability holds when broadcast volume shares a reputation with product email.
| Priority | Drip | Klaviyo |
|---|---|---|
| Scheduling | Yes | Yes |
| Event stream | Yes | Yes |
| Deliverability | Marketing automation sender, strongest for opted-in ecommerce lists with healthy engagement and clean consent. | Solid for ecommerce traffic. |
| Operating since | 2013 | 2012 |
| Suppressions API | Yes | Yes |
| Best published rate per 1,000 | Tiers not published in comparable form | Tiers not published in comparable form |
| Multi-tenant | Yes | No |
| Free tier | 14-day free trial, no credit card required | 500 emails to 250 contacts |
| Starts at | $39/mo for 1 to 2,500 people | $45/mo for 5,000 emails |
For lifecycle and activation work running behavior-triggered journeys, broadcasts, and winback campaigns measured on revenue, the split is even: Drip takes multi-tenant support, Klaviyo takes operating track record. Neither pulls ahead on this audience's priorities. On free tier, Drip offers 14-day free trial, no credit card required against 500 emails to 250 contacts from Klaviyo. That ordering reflects this audience. Weigh the same table differently and the answer changes.
Side by side
| Feature | Drip | Klaviyo |
|---|---|---|
| Deliverability | Marketing automation sender, strongest for opted-in ecommerce lists with healthy engagement and clean consent. | Solid for ecommerce traffic. |
| Multi-tenant | Yes | No |
| Free tier | 14-day free trial, no credit card required | 500 emails to 250 contacts |
| Starts at | $39/mo for 1 to 2,500 people | $45/mo for 5,000 emails |
| Tagline | Ecommerce marketing automation with behavior-based segmentation. | Ecommerce-focused marketing automation. |
| Pricing model | subscriber-based | subscriber-based |
| API | Yes | Yes |
| SMTP | No | No |
| SDKs | None | node, python, php, ruby |
| Templates | rich | rich |
| React Email | No | No |
| Webhooks | Yes | Yes |
| Inbound | No | No |
| Idempotency | No | No |
| Dedicated IP | No | Yes |
| DX score | 6/10 | 6/10 |
| Best for | Ecommerce startups and stores that need behavior-triggered campaigns tied to purchase data. | Shopify and ecommerce teams. |
Drip
- ›Ecommerce workflows and revenue-oriented segmentation
- ›Unlimited email sends on the published entry plan
- ›Unlimited sub-accounts are included
- ›Open API access is listed on the entry plan
- ›Less natural for B2B SaaS than Loops, Userlist, or Customer.io
- ›No permanent free plan
- ›Pricing scales with active people and monthly send volume
Klaviyo
- ›Ecommerce integrations are deep
- ›Predictive analytics
- ›Weak for non-ecommerce use cases
- ›Pricing climbs fast with contact growth